Welcome
As an addition to TagTeam’s website, we are beginning an online diary. We plan to offer marketing tips, comments, and excerpts from recent publications. Mark Zurzola and James Gomes, 20-year veterans...
View ArticleDoes Groupon lead to Socialism?!?
Recently, the Hartford Advocate featured commentary where it was suggested sites such as Groupon, SaveNowCt, or Daily Deals are “fostering a mindset of dependency and entitlement.” The author compared...
View ArticleCyber-Criminals and Small Business
On July 21 the Wall Street Journal published a front-page article on the increasing number of hacking attacks on smaller businesses. The owner of a 2-location newsstand business in Chicago, with annual...
View ArticleFetching New Friends on Facebook
EVERYONE wants to be “liked!” Here’s an interesting way a regional merchant increased their Facebook status: Ocean State Job Lot is a 100-store chain carrying odd lots and discounted goods of all...
View ArticleMaking the Most of Groupon
We came across this article printed in the Wall St. Journal, August 22, 2011. It offers some great tips for retailers on how to maximize sales from a Groupon offer. 20110825144851724
View ArticleHelping Others – and Yourself
Now is the perfect time to implement a partnership with a nonprofit cause. With the holiday shopping season fast approaching, there are some great ways you can emphasize to customers your commitment...
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